Pamela Bazan Uren, MBA, is a senior retail professional with more than two decades of experience leading category management, merchandising strategy, and supplier partnerships for some of the nation’s largest grocery retailers.

Throughout her career, Pamela has managed product portfolios exceeding $400 million in annual sales across more than 75 categories, including Health & Beauty Care, Center Store Grocery, and Multicultural Foods. She has held leadership positions with Roundy’s Supermarkets (a Kroger company), Marsh Supermarkets, Holiday Stationstores, and SuperValu, where she developed customer-focused category strategies that delivered significant sales growth, improved profitability, and strengthened supplier partnerships.

Known for combining analytical rigor with a deep understanding of shopper behavior, Pamela has successfully led assortment optimization, pricing strategy, promotional planning, vendor negotiations, space management initiatives, and joint business planning with many of the world’s leading consumer packaged goods manufacturers. She is recognized for transforming data into actionable business strategies that drive measurable business results.

Pamela is passionate about developing the next generation of retail leaders and enjoys sharing real-world experiences that bridge the gap between classroom concepts and the realities of today’s rapidly evolving retail environment. Her presentations provide practical insights into category management, shopper behavior, supplier collaboration, and the strategic decisions that shape successful retail organizations.

Education
Master of Business Administration (MBA) University of St. Thomas Minneapolis, Minnesota
Bachelor of Arts (B.A.) Concordia University St. Paul, Minnesota